There's no doubt that providing great customer service is one of the best ways to set your business apart from the competition and build long-lasting relationships with clients. But what does it take to provide truly exceptional service? Look after your existing customers In any business, it costs money to acquire new customers. Plumbing and heating businesses are no different. In order to get new business, you have to spend money on advertising and marketing. You also have to spend time and energy cultivating relationships with potential clients. Once you've finally landed a new customer, you then have to put in the work to show them that your company is the best option for their future needs too. On the other hand, it costs far less to maintain an existing client base and can even lead to referrals and positive word-of-mouth. Question- How much time, money and energy do you spend trying to keep your customers? There’s a good chance you don’t have an answer for that. You