Do you ever wonder why your quotes aren't being accepted? Do you spend ages adding as much detail as possible to your quote, making it look the part, including as much technical know-how as possible? Surely the long list of features you have included is bound to impress the customer. Well, guess what?  "People don't buy features, they buy benefits." Let me explain.  Unless your customer is a plumber themselves or has some experience or knowledge in the industry, they don't know why they need to spend money on a magnetic filter or a chemical flush. As far as they're concerned they need a new boiler and that's expensive enough. "These extra items listed in the quote seem too expensive and unnecessary. Seems a bit underhanded them trying to flog me these extra parts." But what if they understood exactly why they needed to spend money on these items? If the benefit of these unknown items was explained to them then they would certainly be more likely

Here at Together We Count we are feeling particularly generous, so we have two giveaways for you. A free book A business development service Read on to find out more............ Firstly, I offer you a book, The Quote Checklist.  Here is the link  to download it. I think you’ll find it useful. Together We Count are expert plumbing and heating accountants, and the book was written by our director to help plumbing and heating businesses and all domestic trades, improve their quoting systems and win wore business. Secondly, I would like to invite you to draw on our expertise, completely free of charge. One of the things we like to do is get our entire team together regularly and get them all brainstorming how to make our clients' businesses more successful and profitable.   We always focus on one business per meeting – and I wondered if you would like us to brainstorm your business? At the end of it, Aaron (our director) will jump on a video call with you to discuss our findin